Fair Promoter

We will attract professionals from your industry to your Fair

(professional attendees) to your fair

It doesn't matter if you are organizing a fair, which is attended by 1,000 or 100,000 people. Your exhibitors came with the intention to do business. You are driven by the thought that each event is an opportunity for growth, strengthening relationships, and
acquiring new customers. To succeed, you must know the structure of your clients well.

Many factors affect your trade fairs. Check how many companies, from which sector and of what size, are purchasing space. What percentage of this space is in your portfolio, and how does it translate into revenue? How many of these companies regularly order a booth for the following year? The regularity of orders (churn) can indicate customer satisfaction and the stability of your business.

How much does it cost you to acquire one customer or sell 1 m² of space? Cost analysis will allow you to optimize expenses and increase profitability.How many m² of space do you sell to regular customers? Knowing this will help you better manage the exhibition space and plan future editions of the fair.

Use available data and make informed decisions.

Strategic
decisions
can be simple

Key to Success

Business Efficiency of Expos

If an exhibitor acquires customers and sells their products, they are satisfied and ready to book a booth for the next year. For businesses that thrive at expos, participation is an investment in future growth and building relationships with clients. However, if a client does not achieve the intended results, they see no reason to return to future expos.

Expos Are Consumed by Their Own Success

Expos have become such large events that companies often lose the opportunity to find the right partners in the overwhelming crowd of people and businesses. Therefore, it is essential for expos not only to attract but also efficiently connect businesses, facilitating meaningful exchanges of information and the formation of business relationships.

Evolution of Expo Functions

The opportunity for direct meetings with potential clients.
The opportunity to showcase products in front of a large number of visitors.

How to Leverage
the biggest advantages of expos?

Attract the right number of interested buyers

Provide the right conditions for exhibitors to present their offerings

Prepare the right tools to connect buyers and sellers

Our Client's Story

Spectacular growth to 4.03 billion USD

Introduction

Kitchen & Bath China (KBC) is the largest trade event in China and one of the top 3 globally. Thanks to the approach of its organizers, it has become a business platform that significantly contributes to the revenue growth of its clients. We present the story of how Fair Promoter, on behalf of Worldwide Exhibition Service Co., Ltd., has been promoting KBC to buyers worldwide since 2016.

Client: Worldwide Exhibition Service Co., Ltd.

Event: Kitchen Bath China

Exhibition Complex:
Shanghai New International Expo Center

The Beginning of Collaboration with KBC

Kitchen Bath China has always been focused on the needs of its exhibitors. Thanks to this approach, it has grown year by year. As one of the few trade shows, it does not have a network of agents or representatives in other countries, except for Germany and Italy, who have been with them since the first edition. KBC's largest promotional efforts are directed at attracting industry professionals to attend the event, explore the latest trends, and sign contracts with exhibitors. Foreign visitors represent the highest potential as their significant travel costs ensure that most of them come with serious business intent. This is why KBC has sold out over 200,000 square meters of space across all 17 halls of one of the largest exhibition complexes, the Shanghai New International Expo Center (SNIEC), year after year.

Key Growth Factors

Focus on the Exhibitor and fulfilling their primary need for new client acquisition

Promotional efforts targeted at industry buyers encouraging them to attend the event

Event promotion on social media precisely targeted at the audience

Building a community on LinkedIn based on personal, active, and long-term engagement by the manager

Multilingual event website

KBC

Changes

Modernity

Spectacular Revenue Growth

Thanks to the above factors, KBC participants have been able to gradually increase their revenues. From 2000, when revenues amounted to 0.8 billion dollars, there has been an impressive rise to 4.03 billion dollars in 2023. The fair has become a key event for companies in the kitchen and bathroom industry, offering not only a place to showcase products but above all a platform for building long-lasting business relationships.

The Future of KBC

Kitchen & Bath China continues to grow. The organizers are focused on introducing new technologies, expanding international reach, and providing even better networking opportunities. This ensures that participants can expect even more business opportunities at each subsequent edition of KBC.

Summary

The story of Kitchen & Bath China demonstrates how strategically organized trade shows can become a catalyst for financial growth for their participants. Clients' revenues have grown from 0.8 billion dollars in 2000 to 4.03 billion dollars in 2023, which is evidence that KBC is not just a meeting place for the industry. If KBC paid agents a 15-20% commission on sales, they would lose $6,000,000 on the sale of 200,000 m2.

Wondering how much
the promotion of
your event
might cost?

YOU WILL GET ANSWERS
TO YOUR QUESTIONS

The answers to these questions help understand how to effectively organize exhibitions and maximize benefits for both exhibitors and organizers. Striving for complete customer satisfaction, efficiently utilizing available space, and strategically scaling the event are key elements of success.

Do your exhibitors experience
financial satisfaction from
participating in the event?

Do you sell all the available
space you have
for the event?

How does each sold square meter
increase your margin and profit?

What % of your exhibitors
order space after the
event ends?

How much margin are you losing
on unsold space?

How to scale
the event?

Change the promotion system of your event